httpIn today’s economy a web site shouldn’t be thought of as a indulgence for business entities, they are a total essential part of any business. Every demographic (the tween, teen, young adult, mothers, fathers, grandparents) of people browse for shops and information on the web.  Every single business should take advantage of what the web has to offer.

You can use your web site for just about anything.

  • Advertising products
  • Inform customers of daily discounts.
  • Create a database of customer emails
  • Generate leads for your business
  • Send out newsletters

Simply put – having a web site will give your business a head start and keep customers happy by supplying the information that they need to answer questions and concerns they may have.  Happy consumers spend money with your establishment.

Your web site’s job is to keep new customer & your regulars informed about your business and your products.  Display the products you offer, how to contact you, and all the while give your online presence a more personal experience which is always nice for customers.

There are a couple of things you need to think about when you make your own website.

Who’s going to create your website?

  • Someone from your company
  • An outside company
  • A sub-contractor
  • Your co-workers kid?

Certainly you need to pick someone who knows what they are doing and will be able to support you and update your web site years from now with new information. Private contractors and companies will do a general web site pretty cheap as long as you don’t require a super fancy and script heavy site.

The other massive question you need to ask yourself is:  Where am I going to backup my web site?

Most people don’t think that far ahead, when it’s imperative that you do.  You’re probably thinking, I just want to get a site up and I’m not worried about anything else.  Well, let me ask you this… how great are you going to feel when you have your site up exactly the way you want and something goes wrong and your entire site POOFS? Why is it gone and not on your server?  Because you didn’t bother to take the time to back it up anywhere.

Your web site has to be cached on a secure server somewhere that is accessible from the internet and has all of the necessary security features included.  There are tons of competing website hosting companies out there that will stockpile your website for a very minimal fee.  If your company site out grows your web hosting service it can be a giant pain in the keister to move your entire web site to another hosting company.  Plan ahead and avoid unnecessary expenses.

When deciding on your web hosting company there are a few things you need to look for.   The first thing you want to look at when you are choosing a web hosting company is storage space.

Storage space = the amount of room allocated to backlog your web site.  Looking for storage space with at least 10 Gigs or 10000 Mbs (these are the same thing).   By having this much storage space you can create a general website and have a lot of room to expand.

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